ATLANTIC CHOICE TRADING

Having been registered in 2011 originally as a close corporation, the company has in 2017 taken a decision to convert to a PTY LTD. This was successfully attended to and confirmed via the Companies and intellectual property commission on the 17th of January 2018.

Prior to purchasing MFV Valhalla the ACT team collectively worked and added value within the Fishing industry for over 32 years.

Without any funding, fishing quota and many maritime related struggles, ACT has strived to sustain growth by sharing with its partners, creating sound supplier & service provider relationships. It must be said that this has been a very difficult task especially with regards to mapping out a future to which 33 families, trust and believe in you. You are aware that small businesses that don’t show good profit margins are not favored to get assistance from financial institution’s, hence projection and cash flow planning has been a very difficult task.

Notwithstanding having any commercial fishing rights of our own, we have both invested and created much needed jobs in the commercial fishing industry, most notably in the hake longline and tuna pole sectors. These have been possible only through joint venture agreements entered into with existing right holders, which necessitated both the provision of our own capital and the sole risk taking on the part of Atlantic Choice Trading.

ACT bought another fishing vessel MFV Jaqueline in 2014, in the light/hope of growth and securing Joint Venture relationships with existing quota holders. Unfortunately, due to lack of their commitment and the intense/draining financial pressure, the Jaqueline had to be sold in 2020 financial year.

We provide herewith a snapshot of our vessels catch performance in both the hake longline, tuna pole.

Atlantic Choice Trading owns 90% of the fishing vessel MFV Valhalla and in the spirit of true entrepreneurship and desire to market its product and other products locally and internationally it started a marketing / trading arm, Atlantic Choice Products which is 100% owned by Atlantic Choice Trading. Through Atlantic Choice Products it has been possible to establish long-term business relationships locally and internationally. Atlantic Choice Products has an export permit and the relevant trade records. Weekly we market our products locally and internationally via direct contact with our customers. Our main objective of our marketing is to establish relationships, develop new markets and to also focus on growing our local industry, our people’s skillset and our economy. Also, for us to become trusted role players in the fishing industry both locally and internationally.

The MFV Valhalla has an on-board facility to add value to their caught fresh fish at sea by heading and gutting. Atlantic Choice Trading is the 100% owner of its marketing arm Atlantic Choice Products which supplies the local and international market with fresh or frozen products that are processed and value-added. We have long standing relationships in place with various land-based processing facilities namely Komicx and Quay Marine. These Fish Processing facilities, process on our instruction and thus we add value to their investment in processing activities and job creation.

It is imperative for us to keep our pulse on developments in our industry, we attend international trade shows where we represent our Company, vessel and products. We too have access to product variety and are working towards applying international standards and the experience gained to our local industry.

We are 33 employees strong; 85% Black owned and have a BEE Level 2 certification.

Ownership

90% of MFV Valhalla

100% of Atlantic Choice Products (Pty) Ltd

Performance

Atlantic Choice Trading has caught quota for over 15 different companies. It prides itself that to date, it has caught over 2130 tons of hake longline and 41 tons of tuna. On average, our vessel catches 350 tons of hake longline per year.

Our Values

Sustainability

Empowerment

Integrity

Education

Transparency

We Care About

  • Skills development and learnership

We Have In Place

  • Medical insurance
  • Provident fund
  • Covid Policy
  • HIV & Aids Policy
  • Health & Safety Policy

Our Incredible Associations

Previous
Next
×